According to pictory, creators can now upload and manage their own images and videos directly in Pictory to build on-brand AI-generated videos without external tools, as reported by Pictory Academy. According to Pictory Academy, the workflow centralizes brand assets, enabling faster turnarounds, consistent visual identity, and reuse across templates. According to Pictory Academy, this reduces tool-switching costs and supports scalable content operations for marketers and agencies using AI video editors.